Armani opens his second Swiss store this year

Italian don of fashion enjoys increasing success north of the border. 

The immediate success of Giorgio Armani's Zurich boutique has lead to a second opening on the famous shopping street Rue du Rhône in Geneva.

The brand's store is close to many other world-renowned names such as international jewellery boutiques Graff, Chopard and Harry Winston. Dior, Jimmy Choo, Bulgari and Hermès, among other large names, are also a stone's throw away from the new storefront, and adding Armani's name to the mix in Rue du Rhône makes it a perfect luxury location. 


The store is solely for women, with two spacious floors featuring the best of this year's Fall/Winter collection, titled "Fade to Grey." Flannel is seemingly the must-have of the season, covering much of the store, even the accessories. Still looking for the next handbag or a clutch? Just have a look around: Armani's many chic choices make it hard to choose, but the many styles and colours guarantee a good find.