Once upon a time fashion designers were seen, but rarely heard, their visions and concepts only conveyed through the threads of the exquisite designs that adorned the 'real stars' that wore them. In the age of the brand however, a new mind-set has come designers and heads of the fashion houses. Not content it seems to be forever papped aboard yachts and at endless parties, the new wave of designer responsibility has gone to fruition.
The high-level of publicity that designer names bring are hugely supportive in the mission to garner greater knowledge and support for the charities they represent. These partnerships work both ways, in order to remain appealing to customers who don't want their cash going towards the latest society party, designers must be seen to be reinvesting their income back into more worthy causes.