Gucci brings the Flora motif to life at the Chelsea Flower Show

Gucci's fresh garden presented in thirty-seven colours

Nearly every year since 1913, the Royal Horticultural Society (RHS) has sponsored The Chelsea Flower Show.

This year Fashion and the Chelsea show intersect as Gucci brings the Flora motif to life in the ‘Fresh Garden’ category at the Chelsea Show. The Gucci Flora motif first debuted in 1966 in homage to actress Grace Kelly and was commissioned by Rodolfo Gucci, one of founder Guccio Gucci’s sons, who wanted to present Princess Grace with a special gift. He commissioned artist Vittorio Accornero to create a floral pattern for an original silk scarf as a symbolic bouquet.

Flora’s delicate composition of flowers, fruits and insects is presented in thirty-seven colours, dedicated to the four seasons. Award winning designer Sarah Eberle, has taken the Flora design as inspiration and has created a horticultural realisation of the famous illustration.

To celebrate the Flora Garden, Gucci unveils two exclusive Lady Lock handbags designed by Frida Giannini, which features a bamboo top-handle with elegantly elongated lines, a luggage-style opening, and a placket that unlocks at the top of the bag. It is available in two sizes – small and medium – in the Flora canvas, available exclusively at Gucci’s Sloane Street boutique. Gucci also invites customers to experience first-hand the craftsmanship of the Gucci silk artisans in store during the Chelsea Floer Show, which ends on May 24.