Fendi's Peekaboo bag gets some celebrity TLC

The iconic Fendi bag is given personalised touches by the likes of Adele, Gwyneth Paltrow and Cara Delevingne.

This celebrated brand, which is helmed by Karl Lagerfeld, has added another dimension to its iconic tote, the Peekaboo bag.

While the Italian luxury house celebrates the opening of its new London boutique across from Sotheby’s in New Bond Street, it has unveiled ten unique purses for auction. The tote have been designed by some of the most celebrated women who have worked closely with Silvia Venturini Fendi, head of leather goods and granddaughter of the brand's founders, Edoardo and Adele Fendi.

Singer Adele; actresses Gwyneth Paltrow and Naomie Harris; models Cara Delevingne; Jerry Hall and her daughter Georgia May Jagger; architect Zaha Hadid; fashion illustrator Tanya Ling; artist Tracey Emin and journalist Kate Adie have each designed their very own one-off bags.

All proceeds from the sale will go to a charity that helps abused kids in the U.K., called Kids Company. The bags can be purchased via www.fendi.com/peekaboo-auction and the auction runs until May 30.