Pinko relaunches Uniqueness label

Pinko's launches new and improved digital project and new Uniqueness format

Remember Pinko’s hybrid shop concept that integrates traditional shopping and e-commerce? A sort of catwalk showing outfits of the latest collections worn by mannequins and a set of digital screens placed on the store's walls, which allow customers to buy looks from the collection via e-commerce? Now Pinko is relaunching not only a new and improved digital project with a new graphic design but Pinko fans will be pleased to know that the retailer is re-launching its Uniqueness women’s brand with yet another new format.

Pinko has decided to create a new platform for its women's label, which will be headed by a number of different designers and stylists, rather than by a single creative director, which will allow Pinko the freedom to introduce a variety of different projects and product categories.

Indeed, for autumn, Uniqueness has partnered with Italian stylist Viviana Volpicella, who has created a collection of 12 superb looks. What shoppers will expect to see are pieces in beautiful patterns including houndstooths, tartans and Prince of Wales, embellished with pearl embroideries, fur, sequins and special detailing.  

The Uniqueness collection will be available from June in various Pinko hybrid shops, where shoppers will be able to see the entire collection and discover variations and items to mix and match that are not necessarily at the shop but available in the main warehouse - the ultimate experience where customers can try the pieces, purchase on tablets and receive the clothes at home.

In London on April 10 Pinko will be featuring the A/W 2014-15 Pinko Uniqueness capsule collection by Viviana Volpicella at 51 South Molton Street in London.