Value Retail, which operates Chic Outlet Shopping Villages in nine Western European cities including Fidenza Village in Italy and Bicester Village in the U.K., will open its first luxury outlet in China on 15 May 2014. Suzhou Village is located on the Yang Cheng Lake Peninsula in historic Suzhou, approximately 80 km west of Shanghai.
Its design will be evocative of a romantic Italian resort town, infused with Eastern influences. The village will feature approximately 100 boutiques in total, offering a mix of international and Asian fashion and lifestyle brands, as well as a selection of restaurants and cafés in 35,000 square metres.
Value Retail China’s second project, Shanghai Village, is scheduled to open in autumn 2015. Located in Pudong New District, it will be strategically placed inside Shanghai Disney Resort, as part of the Shanghai International Tourism and Resorts Area (SITRA).
According to founder and chairman of Value Retail, Scott Malkin, he is not a real estate developer, nor a retailer or a manufacturer. Instead he considers himself, ”in the long-haul tourism business.” He considers Value Retail’s properties as similar to a “five-star destination hotel,” providing a world-class level of service, as befits a company that is playing a major role in developing Suzhou and Shanghai as preferred destinations for international travellers.