“These shoes are a tribute by A. Testoni, a depiction of an important event, analogous to a commemorative painting. We are celebrating an episode of Italian excellence, the bicentenary of Giuseppe Verdi, born near Parma in 1813. In this way, our company, which itself has a long heritage of history from its foundation in 1929, is highlighting the ongoing brilliance of Italian culture.”
We were speaking to Bruno Fantechi, CEO of A. Testoni, at the presentation of two limited-edition shoes at the brand’s boutique on Via Montenapoleone in Milan on 5 December. This was just two days before the opening night of La Scala’s opera season on 7 December 2013. The opera is La Traviata by Giuseppe Verdi, and its main characters are Alfredo and Violetta. Their names have been given to these lovely shoes.
They are striking, in a warm ivory white colour, with excerpts from the score of La Traviata printed on the uppers. Delicate bordeaux trim runs around the leather components, providing an indication of the complexity and craftsmanship needed to make them, The insole and interiors of the shoes are in two shades of bordeaux. Violetta has a slim 11-centimetre heel, and two-colour soles.
“We have always considered our products as works of art,” said Fantechi. “With Alfredo and Violetta, we are immortalizing a special occasion, reflecting our sensitivity to consumers at important moments."
The technique used to make the Alfredo and Violetta models is such that no two pairs will be alike. One pair of each will become part of the company archive that accompanies its events around the world.
“We are committed to showcasing our workmanship in our various markets. For example, on 6 and 7 November 2013, we were in Beijing presenting our Made to Order service, with a craftsman on hand demonstrating some of the techniques. For Alfredo and Violetta, each pair will have elements of personalization. Clients can order their pair in an A. Testoni boutique, and the shoes will be made specifically for them. They will be true collectors’ items, with an edition limited to between 20 and 30 pairs.”
Original, striking and beautiful, these are shoes that will make any outfit sing…