Twice a year, the best, most innovative fashion brands meet, in four cities, to preview their upcoming collections for the fashion industry. Retailers come to buy; editors to report, the world’s media to ogle, throw in some parties, paparazzi and a lot of people trying to get taxis, and fashion week is under way.
Jet setting off to fashion week has nothing to do with the runway you depart from but the glamorous catwalk that awaits you at the other end; and this week Milan’s Women’s Fashion Week is the main protagonist.
From today until 23 September, the Camera della Moda will host more than 170 shows and presentations, promoting the Maisons that have made famous ‘Made In Italy’ in the world.
Milan Fashion Week instantly conjures up images of glamour, a city replete with fascinating art, architecture, culture, warm weather and sumptuous cuisine. It is a magical word for those in the fashion industry, but not only.
After all, the Italians do seem to have a natural talent for all things fashion, from the well-cut trousers of restaurant waiters to the front rows of Milan Fashion Week.
Some of the world’s best known names conjure up the most glamorous and luxurious of realities: Prada, Giorgio Armani, Gucci, Emilio Pucci, Versace, Bottega Veneta, Roberto Cavalli, Dolce & Gabbana and Ferragamo.
While fashion week in New York and London present the vanguard in innovation and style, and focus on international and emerging talent, Milan Fashion Week, on the other hand, seems to be the global stage for Made in Italy alone and the most awaited event in the fashion arena.
The shows take place in some of the most sophisticated locations of the city, including Palazzo Armani, the Sforzesco Castle, and Arco della Pace. The center of Milan will be a crossroads of parties, events and presentations taking place in the showrooms of the world’s most famous fashion brands.
If you haven’t been able to make it to Milan this year, you can now book front-row seats for catwalk shows online and order the latest outfits long before they reach the shops.
Here’s a line-up of some of the major ‘Made in Italy’ shows taking place this week:
18 September: Gucci; Ferreti
19 September: Max Mara; Fendi; Prada; Just Cavalli
20 September: Etro; Iceberg; Tod's; Trussardi; Versace
21 September: Bottega Veneta; Roberto Cavalli; Jil Sander; Emilio Pucci; Moschino
22 September: Dolce & Gabbana; Missoni; Salvatore Ferragamo
23 September: Giorgio Armani; Gianfranco Ferré