Familiar the world over for her vibrant colours and a healthy twist of fun, Ágatha Ruiz de la Prada first entered the fashion scene in 1981, in an age of radical change for her native Spain. Since then she has excelled in many different fields, and her work includes a home collection, accessories for pets, cosmetics, bijoux, wedding gowns and high-tech equipment. LUXOS was able to talk to her and discover more about the approach of Spain’s most famous designer.
Her trademark high-tone colours have always fascinated me; I am particularly struck by her dazzling spring/summer 2013 fashion show. I asked her if she could tell us more about her personal approach to colour. “Colours, stripes, hearts… they are all part of me,” she explained. “They create a positive environment and happiness.” The truth is that her creations transcend the runways and are much more than just fashion, they are a way of life.
â€¨â€¨“I was raised in a family who loves art,” she went on. “My father was a great architect and a very important art collector. I think my passion for design was unavoidable.” And this is documented to perfection by her extensive and varied career. But just where does her inspiration come from? “I think that designers have to have their own style to be differentiated,” said de la Prada. “I am constantly inspired by nature and contemporary art.”
As I browsed through her latest collections I also came across some of her older designs for Apple’s campaign in 1994 and her ‘Frimousses de Créatures’ doll for UNICEF’s Darfur efforts. “These collaborations are the best way to create an opportunity to work with the biggest companies, the biggest organizations and the biggest artists.” She has worked with major international brands such as Absolut Vodka for which she not only designed the outfits but was also the model. She has created a few doodles for Google, and material for countless Spanish marques.
Most recently, de la Prada designed the set and costumes for the play Sofocos, currently plahying at Madrid’s Teatro Nuevo Apolo. “It was a big challenge,” she adds. “At the beginning, I thought it was going to be very complicated working with people from the TV world but it has been very easy and enjoyable. I didn’t know the world of television very well, and it has been an amazing experience.”
My interview with Ágatha Ruiz de la Prada came to an end all too quickly. I asked her for some style tips for the season. Her answer was disarmingly uncomplicated. “Nowadays, we have to use old things and mix them with new things.”