Luxury's new frontier

LUXUP revolutionizes Internet shopping

LUXUP is an exciting new website which offers its clients an entirely revolutionary way of shopping on the Internet by combining the practicality of the web with some of the most exclusive brick and mortar boutiques worldwide. Launched in 2012, LUXUP is the brainchild of James Corsellis and Mark Watts and is coordinated by a roster of some of the leading players and insiders in the world of fashion.

The idea is nifty as it is unique: customers can visit the LUXUP site, which is updated daily with premiere products and shopping experiences, before they travel to London, New York, Hong Kong or Macau, make their purchases online in advance and then pick up their luxury products once they get to their destination.

The selection of brands singled out by the LUXUP team is absolutely top drawer and includes such celebrated names as Loewe, Valentino, Lanvin, Dunhill, Liberty, Marni, Belstaff and Balenciaga to mention just a few. But LUXUP is not merely another luxury site – in addition to the novel 'buy online, collect in store' concept, the items selected for the site’s members include truly rare items such as one-of-a-kind, exquisite Paul Morelli diamond earrings, a handmade Dunhill travel clock with a mother-of-pearl inlay or they can own one of only 11 Roland Mouret dresses available worldwide designed exclusively for LUXUP. Additionally, these limited edition items are time sensitive, and purchases have to be made within a deadline making them all the more special. Yet another exciting LUXUP idea is the VIP Shopping Pass, which gives their members the opportunity to be chauffeur-driven to and from their boutiques of choice where they will be attended to by a personal stylist for exceptional tailored service.

In 2013 LUXUP plans to launch sites in Russian as well as in Arabic, with a plan to be present in the world’s top ten destinations in the not too distant future, for the delight of global luxury travellers.