Tory Burch is a luxury lifestyle brand defined by its classic American sportswear with an eclectic sensibility and attainable price point. It embodies the personal style and spirit of its CEO and designer, Tory Burch. Recognizing a void in the market for clothing and accessories with a sophisticated aesthetic at an attainable price point, Burch launched the company in 2004 with the opening of its first store on Elizabeth Street in NYC. There are now 77 stores in the U.S., Canada, Europe, the Middle East, Asia, and Brazil. Its ready to wear, swimwear, handbags, small leather goods, shoes, jewelry and sunglasses are also available at www.toryburch.com and over 1,000 select specialty and department stores worldwide. We asked the designer to fill us in on what’s up for fall and beyond.
1. Tell us about the inspiration for fall 2012.
We were inspired by Wong Kar-wai’s In the Mood for Love, a gorgeously stylized romantic drama set in 1960s Hong Kong. We were thinking of the idea of a prim girl who’s under the spell of the wrong kind of guy. She’s an innocent, unaware of her own sex appeal.
2. How did that translate into an actual collection?
There are polished, proper looks in silk, tweed and chiffon with slightly subversive undertones – fitted waists, keyhole necklines and leather details. The mood carries into accessories as well, with boxy, tortoise-frame bags with brooch-like floral embellishments and spectator heels.
3. What’s one easy way women can update their look this season?
I often focus on a specific color that feels fresh. Right now I’m especially drawn to a luxe, jewel-tone green we call malachite. We have it in everything from blouses to dresses to our 797 satchel.
4. The Tory Burch website is not just about e-commerce; the Tory Blog has become its own destination. How did you come up with this approach?
We launched our website almost simultaneously with the brand. It is our largest store offering the most comprehensive assortment and is a great way to communicate directly with our customers globally. We’re very excited about the recent launch of toryburch.co.uk; it offers shipping to the entire United Kingdom, including England, Northern Ireland, Scotland and Wales. We're also shipping to Canada and Australia from our US site. The blog was created with the idea of an online magazine; it is absolutely meant to entertain and inspire.
5. What’s next for the Tory Burch brand?
The company is very young. We’re interested in new categories; Sport is one. We’re also looking forward to launching our fragrance in 2013. Most important, as we expand globally and keep communicating directly with our customers, we’ll continue to learn about what our clients all over the world want and need.