Fratelli Rossetti - touring museum reaches Hong Kong and Shanghai

The shows are accompanied by the new "Asia" women's lace-up

For the first time, the Fratelli Rossetti touring museum has left Italy and reached the Far East. Two exhibitions, one in Hong Kong and one in Shanghai, illustrate the company's history from its origins up until the present day. The products in the cases include the first sports models created by the young Renzo Rossetti in the late 1940s, and it includes the minor and major revolutions introduced by the brand, such as tassels, the habit of wearing men's shoes without socks, and other style features. There are also some pieces from Renzo Rossetti's private collection, examples of footwear from all over the world.

The shows are accompanied by a new product, the Asia lace-up shoe. This is a foretaste of the women's spring/summer 2013 collection, and it is made in three colours considered lucky in Chinese culture: red, pink and burgundy.

The Hong Kong exhibition opened on 10 October in the Fratelli Rossetti boutique in the Hong Kong ifc mall, while the Shanghai show opened on 12 October 2012 at the Plaza 66 boutique (shown in the photo below).

Far Eastern actor and fashion icon Shawn Yue was guest of honour at both the inaugural events. On the two occasions, he wore the brand's iconic show Brera, a tasselled loafer. The version of this shoe that he presented was an exclusive preview of products made using a new technique for the hand-application of colour.

The Hong Kong show at ifc mall will run until 24 October 2012. The Shanghai show at Plaza 66 will run until 26 October 2012. The touring museum will then move on to New York, and in particular the Fratelli Rossetti boutique on Madison Avenue.

Diego, Dario and Luca Rossetti said, "We have always cherished the historical pieces in our company archives. Today we have decided to put this part of our heritage on display to the world, because we are aware that these models have helped shape Italian fashion history."

In the photo below, the Magenta boot, a product dating back to the 1960s

Below, Luca, Diego and Dario Rossetti in a photo by Giovanni Gastel


Below, guests and press at the show's inauguration

Below, a Fratelli Rossetti craftsperson at work during the show

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