Fratelli Borgioli - customize your Italian kicks Featured

A look at the Tuscan brand's 'My Shoes' service

Being footwear fanatics here at LUXOS, we're always looking out for the latest Made in Italy brands with that extra something special. At this year's menswear industry fair Pitti Uomo, we came across Tuscan label Fratelli Borgioli.

Formed in 1946 by brothers René and Valerio in a small rural workshop, the company has stayed in the family over the decades, becoming a leader both in Italy and internationally in high quality men's footwear.


From cutting to tailoring, we learned that nearly 100 people work on each pair of Fratelli Borgioli shoes in a process done entirely by hand. The materials chosen are also strictly precious leathers and excellent hides, which artisans skilfully age and shape with great care.


The personalized 'My Shoes' made-to-order project from Fratelli Borgioli hallmarks Tuscan artisan-based craftsmanship. The service lets you order your own pair of custom, handmade shoes by taking your measurements, selecting the leather, colour, sole type and detailing. And if you want to coordinate your new shoes with an accessory, you can even get a leather belt to match.

Once the shoes are ordered, you can choose to have them delivered in a cedar-wood case with their own brush and shoe polish as well as with wooden shoe form inserts with your name on them - the perfect self-gift for a man who loves his Italian lace-ups.

The 'My Shoes' service is currently offered at the following stores:


Gilardini, Florence
Via Cerretani 8/r & 20/r
Tel. +39 055 212 2412

Marte’s, Rome
Via Nazionale, 15, 00184 Roma
Tel. +39 06 4881 048

Meri Abbigliamento, Genoa
Via Monticelli, 58
Tel. +39 010 870 710 ‎

Paltrinieri, Bologna

Via Guerrazzi, 30
Tel. +39 051 2919 875

Via Sabotino, 26
Tel. +39 051 6146 160


Ceres, Dresden


Both, Rotterdam

Shoebaloo, Amsterdam


Ego Mens, Bucharest