Ermenegildo Zegna is opening a new global store at 50 Rue du Faubourg Saint-Honoré, thirty years after its first Paris boutique. This reflects the brand's success in France, where it has achieved constant growth and has become synonymous with quality and excellence.
The boutique was designed by architect Peter Marino, with a 500 square metre retail space over five floors. All the Ermenegildo Zegna collections, including Z Zegna and Zegna Sport, are displayed.
The exterior features a texture of interwoven metallic strands, expressing the textiles used to make the products. The same sort of evocative contemporary design can be seen inside as well, with two elevators in which details recall loom equipment. The store features modernist furnishings, including two lounge chairs designed by Gio Ponti for Cassina in 1964, and a set of Artona armchairs by Afra and Tobia Scarpa. As well as modern furniture, the interiors also include specially commissioned artwork: a modern interpretation of a historical loom by Frank Thiel, and an Oasi Zegna landscape photographed by Mimmo Jodice. In fact, a key factor in the store design's inspiration is the textiles manufactured at the Zegna wool mill at Trivero in Italy, which has been operating for over a century.
The customer experience in the store is rich and varied, running through the various collections, and reaching the luxury room, an area for personal shopping, and a feature that was first introduced in 2010 in the Shanghai store. The luxury room has a hand-crafted timber floor and gilded stucco walls, and it is the most impressive space in the store.
The Paris global store is the eleventh Peter Marino Concept Store to open. The others are in Milan, New York, Las Vegas, Tokyo, Dubai, Hong Kong, Shanghai, Shenzhen, Hangzhou and Chengdu, and they all reflect the brand's partnership with the architect. The New York store on Fifth Avenue won the Merit Award at the 2008 Design Awards organized by the American Institute of Architects, New York.
Ermenegildo Zegna, CEO of the Group, said, "Our new Global Store in Paris is a sign of the importance we attribute to France and its capital. The first worldwide Ermenegildo Zegna store was opened in Paris in 1981 in Rue de la Paix, designed by Italian architect Vittorio Gregotti. Now in 2011, 30 years on, we celebrate our commitment to Europe, which continues to play a crucial role in our growth. We will run the Rue du Faubourg Saint-Honoré store directly, boosting our brand's retail development even further and bringing even greater prestige to our presence in one of the world's most beautiful and international cities."
Peter Marino described his involvement with the brand. "My relationship with the Zegna family goes back to the late 1980s, when we were first introduced in New York by Fred Pressman, the head of Barneys. We began to collaborate in 2006, and completed the first flagship stores, Milan in 2007 and New York in 2008. This year Zegna celebrates its 30th year on the French market, and I am proudly looking forward to completing a new Zegna Global Store in Paris. Here, as in my previous collaborations with the brand, I have tried to define the Zegna brand by emphasizing all that is contained in their tradition and heritage, and to provide an architectural identity that reflects that heritage."
Ermenegildo Zegna is one of Italy's top luxury menswear brands, founded in 1910 in Trivero, near Biella, with the mission of creating the world's finest textiles by sourcing the best raw products directly in their area of production. Today the company is managed by the fourth generation of the Zegna family. Since the late 1980s, the company has implemented a verticalization strategy, creating a global luxury brand including fabrics, garments and accessories. As regards retailing, it pioneered development in emerging luxury markets such as Brazil, Russia, India, China and other Asian countries. It was the first luxury brand to open a monobrand store in China, in 1991.
Today, there are over 560 Zegna stores (330 of which are company-owned) in 80 countries worldwide. Total turnover in 2010 was €963 million.