Barcelona is a young, lively and dynamic city that has a great deal to offer. In the future, it will play an increasingly important international role because of its rapid development in areas such as fashion, design, art and architecture. It is a popular destination, above all in summer, when the city becomes a single, gigantic beach party.
Custo Barcelona is a brand in close contact with its home city, and at the Milan Fashion Week show it was evident that it wished to evoke the unique Barcelona atmosphere. The location of the event was a very special venue in the heart of the city, Galleria Meravigli, where it took place in late evening, with a party atmosphere reminiscent of a highly exclusive cocktail event.
After a mysterious introduction that seemed to conceal the overall fashion show scene, a large concert stage appeared, with LED lighting that created the classic Custo pink atmosphere, and a DJ set that actually led us to forget that we were at a fashion show – except for the long catwalk slicing through the space and presenting the new Custo creations.
For the Spanish brand, spring is a time of year in which there is an explosion of colours and fragrances. The inspiration provided by tropical birds, along with the evocative scents of flowers and fruits, led to the selection of the feather as the principal motif of this collection. The succinct and simple garments often have no need for accessories, as they themselves provide a riot of multicolour decoration.
This is daring, knife-edge design, because too many colours used together are not easy to wear within a coherent style, and the result may not always be satisfactory. Custo Barcelona succeeds in brilliantly expressing the free spirit of Spain. Aqua green, blue, pink and yellow are the predominant colours that conjure up the effect of a tropical forest. The catwalk also presented menswear for spring summer 2011, with the same sort of refreshing and liberated spirit, with light, semitransparent jackets, shorts in soft and glossy leather in blue and grey, and comfy shoes ideal both on the beach promenade and in the disco.
When the fashion show had ended, and the seating and catwalk carpet had been removed, Galleria Meravigli became a private disco club, with open bar for everyone present, music that continued the drumbeat of the evening and enabled us to forget the torrential rain thundering down on the street just a few steps away. We were all thinking ahead to spring 2011 and Barcelona's sunshine.