The trench coat is one of those iconic garments that have a special place in history. It first appeared in the trenches (hence its name) during World War I, notably in Thomas Burberry’s version for British officers. It then went on to become an essential piece of men’s clothing in the Humphrey Bogart style. But the true revolution came with its “official” introduction to women's wardrobes when Audrey Hepburn walked under the New York rain in the film “Breakfast at Tiffany’s.” Still trendy today in many different styles, the trench coat is an all-seasons garment that’s perfect for a sophisticated lady. So, whether you feel like a movie star or not, let yourself succumb to the seduction of this timeless passe-partout.
If you love equestrian sports you might find something interesting in Christian Dior’s 2010-11 autumn-winter collection. Riding her horse, John Galliano’s woman leaves the 18th century stables to seduce romantic poets. Well-aged leather and soft earth tones for long coats perfectly match riding boots and exude timeless elegance.
Giorgio Armani’s style for this winter is decidedly glamorous and urban. The king of Italian fashion has created a new style of femininity that combines classic elements with a contemporary style, which he defines as “new chic.” It is intended for the dynamic woman with a spring in her step. One of the must-have items is the long trench coat with the turned-up collar, in flame red, the most feminine colour of all.
Louis Vuitton draws inspiration from 1950s silhouettes (deep necklines, narrow waists, and flared skirts) and creates a fashion show inspired by a sumptuous yet discreet femininity, characterized by charming folds and a strong emphasis on craftsmanship. Pearl grey adds sophistication to a romantic trench coat that evokes the Brigitte Bardot of “Je t’aime, moi non plus.”
Prada has also developed a retro theme for its autumn/winter 2010-2011 collection by reviving a cliché from the past. Feminine curves become the new must of contemporary dress. The Milanese designer provokes and contradicts by emphasising the silhouette through strategically placed ruches and geometric designs, a perfect example of which is the cappuccino-coloured trench coat in boiled wool and a discreet patent décolleté. The result is extremely sexy.
The Shanghai Effect
Italy FW 2010