A new multi-ethnic team led by Bettina Hammerl (previously at Jil Sander), Daniel Wingate and Ilka Bennewitz have forged the current style of the famous German womenswear marque. Escada's principal objectives, after the arrival of Megha Mittal (daughter-in-law to Indian steel tycoon Lakshimi Mittal), include a renewal of apparel (which has been the brand's core business right from the start), so that accessories retain their status as ancillary products supporting the range. The Escada management team, led by CEO Bruno Saelzer, thus confirms their ambition of optimizing the marketing of its products worldwide, fuelled by their increasingly chic, extrovert and international appeal.
A capacity for total personalization, and the blend of visual styles, are characteristics that create great adaptability. The autumn/winter 2010-11 collection covers everything from formal outfits to glam rock, not to mention exquisitely seductive evening wear. The style reflects today's women – sensual, confident and smart – and adapts as the day unfurls from business to pleasure.
The autumn/winter collection is brimming with sassy Art Deco geometry, transforming 1930s allure into modern glamour with striking clothes that will not only turn heads but set passions alight. Think of the timeless flair from the era of immortal silver screen divas and you'll get the idea. Unique and vivid colours stand out – magenta and black floral print, as well as vicuña, grey flannel, blue lapis and camel. The result is charming and casual, rich and rebellious, with a femininity that distinguishes their fashion accessories.
The brand has two lines. Escada embodies elegance, class and feminine sensuality, while Escada Sport has a more casual, metropolitan style. It’s no surprise that the Escada Group and its brands are at the forefront of international high class women's fashion. Andie McDowell, Kim Basinger and Jennifer Lopez are just some of the international stars and fans who champion Escada on the most high-profile red carpets. Escada has branches in over 80 countries with 1,146 retail outlets worldwide, including 175 monobrand boutiques and shops-in-shop, and 156 franchise stores. In Italy, Escada Italia is headed by Managing Director Alberto Cristofoli. You will find the Escada boutique on Corso Matteotti 22 in Milan (with a September opening in La Rinascente), and in Rome, the boutique is on Piazza di Spagna 7/8.