Anna Molinari, founder of Blumarine, talks to Luxos

Beauty, luxury and culture, and above all inimitable Italian style.

With her striking personality, Anna Molinari is one of those rare cases of perfect coherence between the creative imagination to which she gave life and her own ethos. A personality painted in bright colours by her interests, passions and the vitality of her feelings. Her take on femininity - expressed in the Blumarine, Blugirl and Anna Molinari labels – won her international acclaim as soon as she debuted in the legendary 1980s. Today, Blufin, the company founded by her and her husband, Gianpaolo Tarabini, is the standard-bearer of a total lifestyle concept that reinterprets not only clothes and accessories, but also living spacesand furnishing complements. Luxos wanted to get to know her better, for you.

Mrs. Molinari what are life’s “little yet big luxuries” in your opinion?
In today’s fast-paced, deadline-oriented society, I believe luxury is having time for yourself and others, having the time to stop and reflect. A true inner space where time is not measured by the ticking of the clock, but by your own real needs, which may be relational, affective, aspirational or anything else.

What makes life worth living?
Having a lifelong project, not settling for today, for the confines of daily life, but having the courage to make your own choices based on your past and your future prospects. The main thing is to aim for new goals and horizons (in your work, your relations) that can enrich your life with meaning and depth.

What is luxury in the present day?
The perception of luxury goods today has changed: it is no longer so much a show of wealth but a more inner need for uniqueness and particular and distinct experiences, the extreme customisation of a product. By unique, I mean something that is a source of personal sensations for who perceives an experience or an object.

Where does the excellence of “Made in Italy” lie today, in your opinion?
I’d define Made in Italy as “Italian tradition, taste and lifestyle”, to which I’d add culture and a love of beauty, which are an integral part of our history and tradition, an expression of our heritage of artistic and architectural beauties. In addition to fashion (clothing but also leather goods and accessories), I believe food, wine and design overall as areas of excellence – a real lifestyle imprinted on the concepts of beauty, research into materials and refined details, which ranges from furniture to cars.

Do you believe Italian fashion and design still lead the world? Why?
Undoubtedly, fashion is one of the drivers of the “Made in Italy” economy and is significantly representative worldwide in terms of image and social attraction. Nevertheless, that exposes the companies, increasing their responsibility to the economic system and the final consumer. Therefore, it is very important to keep the quality of our products high by ensuring significant style content, the sourcing of first-choice and advanced materials, maintaining our leadership role in the production and distribution value chain, and a focus on image.

What does fashion mean to you now, what has it become over the years?
Fashion and the process of creating a collection have always been my greatest passion, since I was little, and are the most passionate challenge of every working day. Fashion is sensitivity, creativity, beauty, attention to the world of women and their needs. Aside from the trends, which by nature are tied to the here and now and tend to propose extremes of the aesthetic canons, I’d like every woman to really express herself, her way of being through her clothing, knowing how to intelligently enhance the good and not-so-good aspects of her body, to like herself and to please others. Every outfit worn must be a self-expression but also a self-reinvention, a creative construction, a different dream of beauty each time.

What do the words “femininity” and “beauty” mean to you?
My wish is that we find a way to return to a more complex, less stereotyped image of the female universe, no longer harnessed to the diktat of television, cinema and passing fads. I’d like, somehow, that people could rediscover the renaissance concept of beauty: a mirror of the soul and moral virtues, an expression of your own inner world and personality. I see the concept of femininity in the same way: elegance and taste in how a woman presents herself, suitability and good taste in her clothing, the ability to transmit through her outward appearance the feelings and dreams that all women harbour inside like precious treasure. It may seem like a utopia, but why not start now to change our mindsets?

Which places in Italy have you loved and love the most and recommend to our readers?
Cortina, Venice, Porto Rotondo, Rome, famous places that have become legends, each unique in the world for the cultural and natural beauty that distinguish them.

Which of your Italian holidays do you recall with the greatest pleasure?
The Christmases and New Year’s Eves spent in Cortina with my children and husband: I remember the magical atmospheres of the hotel we stayed in, all in wood and richly decorated for the holiday season, the snow falling thickly on the roofs outside. Times of great joy and sharing for all my family.

Can you give us an example of a great Italian who you want to remember, who taught you something, who has been important to you?
In terms of work, from the stylistic viewpoint, Franco Moschino and Walter Albini, who taught me the sartorial techniques of dressmaking. On the personal side, my mother Odette, for teaching me about life and the passion she nurtured for her work as a designer, which she has adeptly passed onto me in the course of time.

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