Mulberry has opened its very first boutique in Germany on Berlin’s celebrated and ultra-chic Kurfürstendamm. Says Bruno Guillon, Mulberry’s CEO:
“...we chose Berlin for the rich culture between the city’s history and its artistic heartbeat, we felt the city’s vibrancy and energy was the ideal complement to the Mulberry brand and our own heritage of craftsmanship and creativity...”
Mulberry is celebrated all over the world for its leather craftsmanship, unique English sensibility and creative, contemporary designs as well as being one of the few marques in Britain who are committed to manufacturing leather goods in the United Kingdom.
The new boutique, designed by the prestigious architectural firm Universal Design Studio captures the Mulberry ethos seamlessly thanks to the use of naturally warm materials such as timber and limestone as well as touches of oak - a nod to the English countryside where the brand was born in 1971.
To mark this important opening Mulberry embarked on a collaboration with Berlin visual artist, Frank Hülsbömer who created an installation for the occasion: a composition of shards of vintage glass that plays with light. The artist was inspired by the contrast between the sheen of the metal closure and the matt quality of leather in Mulberry bags. Says the artist: “It would be flattering if the viewer would take this thought with them every time they glance over the closure on their bag."
The boutique which carries men’s and women’s accessories as well as the women’s ready-to-wear and footwear collections also boasts a covetable exclusive: Mulberry’s new Willow Tote in Biscuit Brown Alligator; and the Berlin boutique is the only place you will find this version of the season’s most irresistible and sensible bag! The Willow is a structured tote bag enriched with an envelope clutch that can be unzipped from the front panel, making it the ultimate day-to-evening bag!
Mulberry, Kurfürstendamm 184, 10707 Berlin Tel. +49 (0)30 2325 7450