Trussardi My Land is reaching stores right now. It is the brand's new eau de toilette for men, and it has been launched with a commercial directed by Wim Wenders. Tomaso Trussardi, the late Nicola's son, and CEO of TRS Evolution, stars in the commercial, which was filmed in Milan, highlighting monuments such as the Cathedral (shown in the image above left), Galleria Vittorio Emanuele, Castello Sforzesco, Piazza della Scala (location of the Trussardi flagship boutique, shown above right) and Parco Sempione.
The fragrance, created by Alexandra Kosinski, has top notes of bergamot and green mandarin, a heart of lavender and violet, and a base of cashmeran, vetiver, leather and tonka beans. The bottle was designed by architect Antonio Citterio, a rectangular shape with a leather band engraved with the Trussardi crest.
The fragrance is available in three sizes, and the range includes an aftershave lotion, shower gel, and deodorants.
Photos courtesy of Trussardi