Could this be the best fashion brand name ever?

Brand-naming is a complex business, particularly in today's world of international trade when a marque has to be instantly recognizable. But thankfully, there is still room for a bit of good old-fashioned linguistic fun, which will appeal to an English-speaking audience.

So, here it is:

Storm in a D Cup

I think it's inspired! Storm in a D Cup was founded in 2004 by designers Jenny and Veronica, with the mission of providing women with D+ cup sizes with stylish swimwear. The designs are made for comfort and support as well as good looks. Products are available at In the photo below, the top part of the Balconette bikini in amethyst.

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Andrés Sardà
La Perla