Dubai Mall is the largest shopping and entertainment venue in the world, with over 1,200 retail stores, and 160 bars, cafés and restaurants. Its fashion avenue features 70 of the top fashion brands. Its leisure attractions include Dubai Aquarium & Underwater Zoo, the Dubai Ice Rink, the game park Sega Republic, and the 22-screen Reel Cinemas.
From 14 June to 14 July, it is running a special promotion, 'Let the Games Begin.' It operates in three venues, the Dubai Mall, Souk Al Bahar, and the Gold & Diamond Park. By spending AED 300 at any of the three venues, visitors have the chance of winning AED 100,000 in National Bonds every week, and one of 12 tourist packages. The promotion is part of Dubai Summer Surprises, part of the overall effort to promote retail and tourism, key factors in Dubai's economy.
The Dubai Mall also offers access to 'At the Top,' the world's higghest observatory deck with an outdoor terrace.
One of the two other shopping venues involved in the promotion, Souk Al Bahar is near the Dubai Mall, with many stores and restaurants on the waterfront promenade. Waterfront dining here offers fine views of Burj Khalifa and the Dubai Fountain.
The Gold & Diamond Park is on Sheikh Zayed Road, with 90 gold and jewellery retail stores. It also has several cafés and a restaurant. It is particularly popular with people who like designing their own jewellery, which can then be quickly handcrafted at the onsite manufacturing unit.