Brioni have opened a new boutique in Hangzhou, China. It is in Hangzhou Tower Shopping City, and it is ideally placed for customers from central and north-eastern China. The store, with a floor area of over 100 square metres, is designed according to the brand's signature style for its boutiques, super-chic with enamelling, brass, bronze and parchment. In addition, there are touches of local culture, in the timber and natural fibres used.
This store in Hangzhou follows on from three monobrand stores in Wuhan, Guangzhou and Shenyang, opened in January 2012, following the same design concept by the architects Ignazio Galante and Niccolò Menichini.