Max Mara shouts from NYC's glamorous rooftops



Max Mara is known for their quintessentially elegant threads, the token uniform of uppercrest Italian socialites. Classics are undeniably chic, but every so often it's nice to see a bit of 'joie de vivre.' We were pleasantly suprised to see this shift take place in their new evening line. The signature beiges and browns are replaced by vibrant and colourful gowns and cocktail dresses in yellow, fucshia and pastel green.

The brand took to their facebook to post the new collection photoshoot that shows models sporting the romantic outfits in New York City on a series of super decadent rooftop locations with the cityscape in the background.

Max Mara spring/summer 2012