First a champagne brunch at La Société in Saint-Germain des Prés was held to introduce the collaboration and later an after-hours bash was hosted at Le Silencio. Situated in the heart of historic Paris, 142 rue Montmartre Le Silencio was designed by multidisciplinary artist David Lynch. This Parisian venue stands alone as the realization of Lynch's vision for a unique club experience. The 2,100-square-foot space consists of a series of intimate rooms, each dedicated for a certain purpose or atmosphere, including a live stage with a reflective dance floor, an intimate art library, a cocooned sitting lounge, a spacious 24-seat cinema scheduled by MK2, and more.
Among the celebrities attending the events were: Alicia Keys, Rosario Dawson, Citizens, Anna Dello Russo and many more.