Italian luxury brand Tod’s has become a member of the Teatro alla Scala Foundation, pledging its support to Milan's world-famous opera house.
“The Tod’s Group is pleased and honoured to announce its support of Teatro alla Scala, which is one of the most important symbols of Italian culture admired all over the world”, said Diego Della Valle during the press conference that took place on 9 June 2011 at Teatro alla Scala. “I believe that preserving excellence in our country will help the world of art and culture, in which Italy without doubt retains a leadership position. In addition, it will attract more and more people from all over the globe. This kind of cooperation can help the economy grow and create new jobs, especially for the new generation. I hope it will encourage many other entrepreneurs to undertake similar projects, which are essential for the future of our country”.
“Many international companies and organizations are finding it beneficial to work in alignment with La Scala,” said La Scala's General Manager and Artistic Director Stéphane Lissner. “Tod’s, one of the most prestigious and renowned Italian companies, has decided to support us. I am proud to say that through our efforts over the last few years we have attracted support from strong stakeholders who believe in our theatre, its productions and in Teatro alla Scala’s justifiable claim to be Italy’s ‘Theatre for today's Europe.”
“I would like to thank Diego Della Valle,” he added, “for his sensitivity to the importance of culture. The decision to give us support stems, I believe, from his understanding of La Scala’s international status and how it can act as a bridge between Italy and the rest of the world. I appreciate his gesture, together with that of our other supporters, because it mirrors our approach: ‘Art is not a matter of opportunity or a necessity, but rather an act of civilization.”