Bottega Veneta have launched a special keyring for Japan and in particular to help the people struck by the earthquake and tsunami in March 2011. All proceeds will be donated to the Japanese Red Cross. The keyring was designed by Creative Director Tomas Maier, and it is in hand-woven leather. It will be on sale in Bottega Veneta boutiques and on the website bottegaveneta.com, at a retail price of 110 euro.
From 11 March, date of the earthquake, Bottega Veneta has donated all proceeds from sales on bottegaveneta.jp to rescue and aid operations. This operation will continue until 11 June. The day after, the keyring will go on sale. The PPR Group, parent company of Bottega Veneta, has also made a two million euro donation, through the Red Cross, on behalf of the company and its brands. PPR are also transferring the donations made by its 60,000 employees worldwide.
Marco Bizzarri, Managing Director of Bottega Veneta, said, "Bottega Veneta has over forty stores in Japan, and we have strong ties with communities, companies and organizations all over the country. (…) We have greatly admired the way in which everyone in the country has worked together, helping those in greatest need. While Japan's efforts are changing and developing from rescue to reconstruction, Bottega Veneta continues to offer its help and support.
For further info, see the company website