This past 12 May the first Burberry Brit boutique in London opened its doors with a live performance by Life in Film and DJ set by Burberry model and DJ Tom Guinness.
Burberry's Chief Creative Officer Christopher Bailey was present at the opening, “We are really excited to open our first Burberry Brit store in London. We have had great feedback from our Brit stores around the world, so it felt right to open the biggest Brit store in our home city."
The boutique was designed by Christopher Bailey, "to be multi-functional and modern in the way everything is presented to the customer; all the stock is on the floor with moving fixtures and fittings that can alternate." With heightened audio and visual technology, this 10,000 square foot store is the most digitally innovative Burberry store in the UK.
The shop is the seventh Burberry Brit store to be opened globally, the first in the UK. It is also the tenth Burberry store in the UK.