Burberry's April Couple



The fourth installment of British brand Burberry's 2011 campaign stars Sophie Kennedy Clark and Matthew Beard. The location for of the photoshoot stays the same for all the couples on Brigthton Beach and all photos are done by the legendary Mario Testino.

Each of the couples selected for the campaign have an interesting status in British society be it by their own doing or their notable family genes. Sophie Kennedy Clark is an actress and model hailing from a family rooted in ancient British royal dynasties; Matthew Beard is an actor who was born in London and is now studying at York University.

"We wanted to create a dynamic campaign which mirrored the diversity of our wide global clientele" - says Creative Director Christopher Bailey. Each new couple feature their own particular characteristics that embody the different attitudes of the Burberry boy and girl.