GUESS unveils new denim concept store


GUESS has just launched it new denim concept store in its Milan flagship store. Unveiled at the redesigned historic flagship store in Piazza San Babila, the launch is part of GUESS’ major European retail expansion plan. The inauguration of the newly revamped store took place on Thursday, November 25, with several stars from the Italian fashion and media worlds in attendance, with international DJ Bob Sinclair providing the musical backdrop.