Since its creation, Burberry's Facebook page reached 1 million fans within a year. The figure doubled after another 6 months, and just 4 weeks later - today - it has surpassed the 3 million subscriber milestone.
To celebrate the moment and to thank Burberry's Facebook fans, Christopher Bailey has created a special artwork.
Vice-President of Facebook EMEA, Joanna Shields commented, "Through the creation of original content, Burberry is no longer just a fashion company - today it is a thriving media business."
Today Burberry is the brand with the largest following on Facebook. This occurs not only as a result of the beautiful garments Christopher Bailey creates, but because he has understood the importance of arousing interest in the community, especially through the use of social media to attract and entertain customers.
Whether by addressing users promoting indie music on their Facebook page, or whether sharing ideas with celebrities on the website “The Art of Trench”, Burberry has developed its own brand not only to publish but also to create new media experiences.