Chloé unveils its new fragrance Love Chloé

The elegant Chloé boutique at Jumeirah Emirates Towers captivated VIP guests for the exclusive launch in the middle east of its new women’s fragrance ‘Love Chloé’.

This Avant Premiere took place on the 19th of October around a private cocktail. Guests were welcomed by a photo session in front of a ‘Love, Chloé’ wall.

A video installation was unveiling the TV commercial of the perfume, directed by roman coppola, whilst guests enjoyed experiencing the powder inspiration of the fragrance.

The ‘love, chloé’ fragrance was created by Hannah macgibbon for the chloé woman: radiant, generous, feminine, understated chic.

The Chloé boutique at the Boulevard, Jumeirah Emirates Towers offers customers the ‘love, chloé’ exclusivity until the 1st November 2010.

Chloé boutiques worldwide