Duke and Duchess of Cambridge honouring Land Rover BAR for technological accomplishments Duke and Duchess of Cambridge honouring Land Rover BAR for technological accomplishments DNA

America’s Cup: Jaguar Land Rover and the Future of Artificial Intelligence

See how the Land Rover sailing division is reaching new horizons in Automotive Technology

by 25 July 2016

Jaguar Land Rover is a company that brings together two distinguishable, highly prestigious British car brands. In 2008, the two luxury brands were merged into a single company and the result has been a flourishing success; with exquisite vehicles and innovative technologies that combine for an immutable legacy. One of Jaguar Land Rover’s most recent accomplishments is developing a new form of artificial intelligence for the annual and international Sailing competition, America's Cup, which adapts to environmental terrain and the machine’s operating style.


Land Rover BAR

The innovative partner of Land Rover, Land Rover BAR (Ben Ainslie Racing), has used a plethora of different data sources and studies in order to create the fastest boat in the history of America’s Cup. The BAR team, equipped with highly qualified engineers, has developed an artificial intelligence that can read current sail patterns and modify the boat’s future course for perfect performance. In sailing, the Land Rover boat receives about  16 GB in sensory information -which assesses more than 300 operating variables from wind speed to sonar disruption.  

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editrangeroversport2016 Range Rover Sport, Land Rover Mena

In addition, Jaguar Land Rover proves itself as a technological  pioneer in machine learning through its automotive, vehicular accomplishments. The company is currently working on a Self Learning Car, which uses the same artificial intelligence as the Land Rover BAR sail boat, to provide the ultimate driving experience through the customization and adaptation of the driver's personal preferences.

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For further information on Jaguar Land Rover’s place in America’s Cup, company and technological advances, visit:www.americascup.com