"A rough day at sea is better than any day in the office" Sailors Code #75
As October approaches, the Italian city of Genoa is preparing to celebrate its 54th annual boat show, running from the 1st-6th October, a full day longer than previous exhibitions. The main ambition this year is to promote the best of 'made in Italy', a category of boats so often forgotten at Monaco and Cannes.
Particularly important is the creation of export opportunities for the large selection of small and medium sized boats, which are integral to the Italian industry, but have suffered hugely in the years following the 2008 financial crash, once worth over €6.4 billion, it is now work around €2.4 billion. However, this year is the first where the industry appears to be making a marked recovery, and much like other Italian industries, must look to internationalise its audience in order to gain success. In particular, the sailing sector and the show will be much larger than in recent years.
There is no better way to get an idea of the show than by taking a look at the figures: over a surface area of 180,000 square metres, 100,000 of which are in water, 760 exhibitors and 1,000 vessels which be displayed. "From the outset, we had set ourselves two major goals," says Massimo Perotti, President of Ucina Confindustria Nautica (the Italian Marine Industry Association). "Firstly, we set out to focus on Italian excellence and production. Italian boats are a positive proof of our excellence in the shipbuilding world and in areas such as design and furnishings"
Attendees and exhibitors will be served an array of exemplary food and wine by the upmarket Italian caterer Eataly as the official caterer. From formal restaurants to the more relaxed 'street food' vendors, everything will be managed by Eatlay, and with their outstanding Italian chefs and mixologists proper Italian cuisine will be at its best. "People don't ask themselves what they are going to eat at a trade show, nor do they recall what they ate when they leave," said Eataly chief executive Piero Bagnasco. "We want to change this."
With a day on water in the late-summer sunshine, prosecco in hand and nautical niceties abound, Genoa Boat Show looks to be perfect the Italian day-out.
Tickets will be on sale during the event, during opening hours at the tills and will be valid only for the day of issue. The ticket office will be open from Wednesday 1st to Monday 6th October from 10:00am to 6:30pm