The Concorso d’Eleganza Villa d’Este is perhaps the most significant of all events celebrating the mystique of historic cars. It is one of the earliest of such events, held for the first time in 1929. Since its revival in the 1990s, the Concorso has improved year by year. Its positive features lie in the beauty of the setting, the impeccable hospitality, the efficient organization, the programme at the Grand Hotel Villa d’Este and Villa Erba, an enthusiastic audience, public awareness through the international press and TV, and above all, the elegance, the originality and state of preservation of the valuable cars participating in the event. At the Concorso d’Eleganza Villa d’Este, visitors breathe an air of authentic aristocracy, rather than the slightly commercial atmosphere of other events.
A. Lange & Söhne announced the sponsorship of the "Concorso d’Eleganza Villa d’Este" which will take place from 25 to 27 May 2012 in Cernobbio on Lake Como. As part of the sponsorship arrangement, the winner of the competition will receive an exclusive special model of the Lange 1 Zeitzone watch.