The Jet Business opens in London


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10 January 2012

A boutique for jets? This is The Jet Business, a showroom for business jet aircraft, which has just opened at One Grosvenor Place, Belgravia, London. You think you need a Lear Jet (as Pink Floyd sang thirty years ago)? Now you can plan your purchase and select your ideal business jet a a store that has reinvented how business aircraft are transacted. Its mentor Steve Varsano has spent over five years planning this unique venture. He plans to present the brand in other locations worldwide.

A jet is rather hard to fit into a boutique, and so technology is used to introduce clients to the aircraft. A customised iPad application compares the various aircraft types to an individual’s profiles. How much do you want to spend? How many passengers you want to carry and what range do you need? What is the preference on aircraft age? This information, including comparative graphic images and full size 1:1 cabin cross sections of the jets, are viewed on the electronic floor to ceiling screens of the show room. The focus is on the personal face-to-face approach, and so if clients are unable to meet at The Jet Business office, the team will travel to any destination in the world.

Nonetheless, the highlight of The Jet Business showroom is a full-size fuselage of a large corporate jet. Before entering it, clients are greeted with floor to ceiling screens running the length of the showroom. Beyond the showroom entrance and fuselage is a boardroom and a private meeting room. Following this is the trading floor environment for the sales team with individual desks modelled on corporate jet cockpits in carbon fibre.

The Jet Business is focusing on the upper end of the business jet sector including aircraft types from Airbus, Boeing, Bombardier, Cessna, Dassault, Embraer, Gulfstream and Hawker Beechcraft. For the future, Steve Varsano is considering adding the new Supersonic aircraft programmes to the Showroom as well as developing the upper end of the helicopter market.

“We have had a terrific response and enthusiasm from the industry,” he said.” “We will work with the leading professionals in the sector to offer a true One Stop Service for business jet shopping and include preferred vendor lists as a supplement to our service.”

“Business jet flying is all about saving time and we are mirroring that ethos with The Jet Business. There are many new buyers out there, from Asia and the Middle East and the emerging markets, who need education on the types available and their specific operating characteristics. Here, they can consider all the options in a dynamic setting.”

Steve Varsano, who dreamed up The Jet Business, has three decades of experience in brokering aircraft. Since 1980 he has brokered more than 300 aircraft transactions with a combined value over US $3 billion, representing both buyers and purchasers. A graduate from Embry Riddle Aeronautical University, Steve started his aviation career with the General Aviation Manufacturers Association (GAMA) before starting to trade business aircraft. He worked with different U.S. based aircraft sales companies and directly for the same type of Ultra High Net Worth clients he works with today in the merchant and investment bank industry before launching his own company that eventually evolved in to The Jet Business.

His commitment to launching the first consumer brand in business jet trading stems from his belief that business aviation and its clientele base can expand dramatically if customers (especially from the new emerging markets) have more knowledge about how to go about purchasing or leasing a jet and expose all the options open to them as well as market aircraft in a way that has never existed before. This is where The Jet Business Showroom comes in. Although located in London, The Jet Business believes its main clientele will be based all over the world and will make its new showroom a destination location for the UHNW individuals and corporate executives.

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