Parisian fashion house Chanel has recently finished renovating one of its most popular stores in Paris.
The luxury brand has introduced a new retail concept and has devoted itself entirely to an extensive range of fashion accessories.
The new store is located adjacent to the label’s dedicated fine jewellery boutique and opposite the ready-to-wear store within the famous ‘golden triangle’ in the heart of Paris at 42, Avenue Montaigne.
Here, Chanel devotees can discover iconic Chanel handbags, costume jewellery, and a vast assortment of seasonal shoes and accessories. The 4,220 square-foot venue, bathed in a sleek palette of beige, white and gold, was designed by architect Peter Marino. Costume jewellery is displayed on tweed busts and its leather goods are magnetically attached to its walls. Shoppers can relax on tweed sofas and admire artwork by Paola Pivi and Peter Dayton, as well as a magnificent bronze rock-crystal chandelier designed by Robert Goossens.
Admirers around the world will be pleased to hear that Chanel intends to open further boutiques in 2014, and include openings in Bangkok, St. Petersburg and Chengdu, with 15 renovated stores planned around the world, most notably in Germany.
For Chanel, it’s business as usual.