Galeria Loewe Galeria Loewe

Galeria Loewe opens in Madrid

Loewe has announced the opening of Galeria Madrid, a touring exhibition space located in the brand’s first, historic store on Gran Via 8.


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15 November 2013

The space illustrates the brand's history and DNA. You can see the tools used to develop and construct Loewe bags as well an installation where all the different interpretations of the Amazona bag are presented. At the centre of the space there is a large tree, where visitors are invited to come close and feel the different leathers used by the brand.
Other features include a display dedicated to Loewe silk, and an interactive screen that presents the brand’s history by means of a touch-sensitive narrative in words and pictures.
The display will later go on tour, leaving Madrid (where the brand was founded) for new stores opening in the Kerry Center, Shanghai, the Landmark Center, Hong Kong, Omotesando in Tokyo, and Miami’s Design District.