Brioni Finding New Frontiers with New Kuwait City Location

by 10 October 2013

Famed Italian fashion house Brioni, known for its fine skills in tailoring luxurious men’s suits, has opened a new boutique in Kuwait City. This 129 square metre location within the Arraya Centre Mall is divided into two sales areas, one for leisurewear, and one for formal wear. Travertine, precious lacquer, brass, bronze, velvet, and wooden ribs define the interior of this fantastic boutique.

CEO Francesco Pesci stated, “For Brioni, this opening is important for reinforcing our strategy of expansion in this market.”

This is the second location Brioni has built in Kuwait, reflecting its desire to enter the Middle Eastern market. This beautiful new location perfectly complements the beautifully tailored items Brioni produces, while catering to an entirely new market of luxury buyers.

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