Luxury brands and the Japanese earthquake


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16 March 2011

Tod's Group announced today that it will donate over 100 million Yen for urgent relief efforts in Japan in response to the recent earthquake and tsunami disaster.
Apart from helping Japan, luxury brands are digesting what the tragedy means to their own companies. Nearly half all Japanese women over 20 have a Louis Vuitton handbag, and so this means that LVMH is likely to face reductions in sales. Likewise, Hermès makes 20 percent of its sales in Japan, and Coach, US bag manufacture, achieves 20 percent of its sales from that country, with 56 stores.