This must be one of the most evocative perfume videos this season. Created by Swedish film-maker Axel Lindahl and shot in New York, it evokes male sensuality in the shape of model Zak, with all of Bottega Veneta’s images of luxury, underscored by an intriguing soundtrack.
The fragrance itself was designed to conjure up images of the lands of Bottega Veneta’s origin, the Dolomites north of the Veneto region in Italy. Mountain meadows, the scent of pine forest, hay, fir cones, the cool area of glacial streams, interiors with timber and leather. The composition has at its core a rare resin from the Cistus plant, Andalusian Labdanum, which gives the fragrance a rich and complex depth. The top notes comprise Calabrian Bergamot, Siberian Pine and Juniper from the Balkans; these are followed by warm heart notes of Jamaican Pimento, Canadian Fir Balsam and Mediterranean Clary Sage. Finally, base notes of Indonesian Patchouli, and a nostalgic hint of leather. It was composed by master perfumers Daniela Andrier and Antoine Maisondieu.
The bottle’s smooth simplicity is contrasted with the intrecciato pattern on its base, recalling the maison’s classic leather technique. Its colours are dark, very masculine, featuring a platinum logo.
As for all Bottega Veneta’s products, with Bottega Veneta pour Homme, Creative Director Tomas Maier has succeeded in expressing the very best of the brand’s heritage of crafts talent in combination with local qualities. Fragrance is always a product that remains in the memory, and this signature perfume for men looks certain to repeat the success of the women’s scents.