No. 5 was created in 1921 by perfumer Ernest Beaux. At the time, Gabrielle Chanel said of the scent: 'I want a woman's fragrance that smells like a woman.' And who better than Hollywood icon Marilyn Monroe to give the perfume the justice it deserves.
Using newly-discovered audio recording from 1960 and archived footage, Chanel has posthumously tapped Monroe as the new face of its iconic perfume, fifty-one years after her death.
The recording was discovered by Chanel last year.
"I said No. 5 because it's the truth!" you can hear the blonde goddess saying as she reveals her favourite bedtime ritual.
Monroe is heard reflecting on a quote, which was first published in Life magazine in the April 7, 1952 issue, when she was 26 years old.
"You know, they ask me questions. Just an example: What do you wear to bed? A pajama top? The bottoms of the pajamas? A nightgown?” So I said, “Chanel No.5," because it’s the truth," Monroe is heard saying to Georges Belmont for French Marie Claire. "And yet, I don’t want to say 'nude'. But it’s the truth!" Monroe continues.
Chanel will also roll out a print campaign featuring Monroe posing with a bottle of Chanel No. 5 in an archival photograph by Ed Feingersh.
Over the years, Monroe has received a lot of media attention in commercial pop culture.
Last October, MAC cosmetics unveiled a range of Monroe-inspired makeup. Macy’s recently released a range of junior clothing inspired by the Hollywood goddess.
Move over Brad Pitt. It’s Marilyn’s turn to show off the iconic perfume.