Imagine a romantic and whimsical setting on a secluded beach on the outskirts of Los Angeles. Sand, sea, a film set and two of Hollywood’s biggest A-listers. Reminiscent of an old Hollywood fantasy. It is the perfect setting for the new print campaign for Dolce & Gabbana's men's and women's fragrances, The One. actors Matthew McConaughey and Scarlett Johansson are the perfect couple to seduce and allure.
The couple look timeless, radiating old Hollywood glamour against a background made up to resemble a movie set, brought to life through the expert eye of photographic legend Peter Lindbergh, the master of black and white images. Lindberg creates a scene of “art imitating life” with Scarlett and Matthew in a backstage setting, surrounded by spotlights, recreating a scene, which is a definitive parallel to their own professional lives.
Beautifully shot in black and white, Scarlett is seen in one shot leaning back in a movie star chair with her name on it, in another, she is leaning into her handsome leading man, Matthew. Both actors embody the true essence of the fragrances. The one is created for the ultimate diva, at once tempting, modern and glamorous, embracing a touch of classicism. The One for Men, a masculine counterpart is full of sophistication, elegance and sensuality. The perfect scent for the man who cannot help but command the attention of those around him.