In the savanna in the Sous region of southwestern Morocco grows a tree by the name of Argan. I'm sure that the unassuming Berber tribe who live there could never have guessed how precious their tree would be to the world of model, film and celebrity styling, as it is today. I'd say there's a fifty fifty chance that you've heard of Moroccanoil. Living in Milan, the first time I heard of it was last month when my sister and her friends came to visit, and believe me I was made to feel as though I'd been leaving under a rock.
"Oh my God, what do you mean you've never heard of it? After just the first time you use it your hair is like, perfect!...It goes so shiny and soft!"
Upon further investigation, it seems I have been living under a rock! Runway, fashion shoot, film and television stylists have been using it for years on their high profile subjects whilst the shiny locks sported down every red carpet seem to all be thanks to the use of this Moroccanoil.
The key ingredient, Argan Oil, is a powerful antioxidant rich in vitamins and naural elements such as Vitamins F (Omega 6), A, E and Phenols which shield the hair from environmental stressors. It also contains UV protection. The original Moroccanoil treatment, now with a 'Light' version for blonde or fine hair, is what paved the way. It revives, strengthens and conditions all at once leaving you with the perfect hair you've always dreamed about plus it smells heavenly. Other products include the hydrating styling cream, intense curl cream, curl control cream, curl defining mousse, hydrating and restorative hair masks, shampoo and conditioner, scalp treatments and glimmer shine and luminous hair sprays, the final touch to you're picture perfect do.
And if I haven't convinced you yet, celebrity names such as Angelina Jolie, Gwyneth Paltrow and Hilary Swank all use it. Fergie brushes it through her hair and lets it soak overnight while celebrity stylist Rachel Zoe, swears by it, "I carry a mini bottle to freshen up my hair and tame the frizzies on the go. It's life-changing."
Moroccanoil is sold exclusively in salons (find a salon near you) or by salon professionals which are available online but make sure they are an official Moroccanoil stockist.
See the full product list and its benefits on the official website
Other LUXOS beauty recommendations:
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