Come September, the beauty boutiques and upmarket department stores are full of new innovations. Revolutionary anti-aging treatments like Chanel’s new Ultra Correction Lift aim to turn back the clock by literally changing the shape of your face. Working to build elasticity in the skin it regenerates proteins that restore tension, making your skin youthful and taut.
With a price tag of over a thousand dollars, luxe brand La Prairie’s Cellular Cream Platinum is just as clever. It uses nano-sized particles of negatively charged platinum to balance electricity in the face and fight age-related skin damage. Alternatively, their Advanced Marine Biology Day Cream uses ingredients like Sea Lavender to guard against the ravages of sun-kissed days by the pool.
Environmentally conscious brand La Mer, also launch their own miracle product with The Treatment Fluid Foundation. Using gemstones to capture light, they’ve engineered a ‘weightless colour’ translucent foundation to transform the skin. Today, it seems, there is no excuse for not looking younger, healthier and more beautiful.
The trend for innovation has also permeated the world of quintessence fragrances . Jo Malone’s Vanilla and Anise is designed to evoke the moment that vanilla orchids bloom at daybreak in Madagascar. As if that wasn’t seductive enough, you can even tailor your fragrance to suit your personal taste.
Not forgetting the increasingly complex demands of male customers in the beauty market, Calvin Klein launch CK Free. Aside from the obvious olfactory benefits, this aroma claims to have an altruistic purpose – to unite mankind, or CK Free wearers, in the pursuit of liberty.
Chanel's Ultra Correction Line