Chanel enters the black fragrance niche



10 August 2012

Move over Lady Gaga, there's a new black scent in town! Chanel is adding to its Coco fragrance line with Coco Noir, a darker and more Gothic homage to the maison's founder. The third entry into the Coco family following in the footsteps of the sophisticated Coco Chanel scent and the lighter Coco Mademoiselle.

News of Coco Noir is definitely newsworthy considering that Chanel doesn't come out with many fragrances, keeping their offering selective at best. "Noir sits in its own space," Christopher Sheldrake (a perfumer for Chanel) told WWD. "We are careful not to launch a lot of fragrances — we choose to create scents that represent an era, not a passing fancy.'

A mix of fresh and sensual, Coco Noir has top notes of grapefruit and Calabrian bergamot, with a rose absolute and Brazilian tonka bean, Venezuelan tonka bean and a bourbon vanilla heart. Can't wait to sniff it for ourselves!

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