Fragrance Launch: Elie Saab Le Parfum


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17 June 2011

DUBAI - LUXOS attended the press launch of the new scent from ELIE SAAB Le Parfum.

Invitees were given a first sniff at the perfume created by Francis Kurkdjian. Kurkdjian calls it a tribute to the designer’s universe saying it is “a fragrance which expresses a radiant femininity and which includes the duality of my world: the light of the Middle East and the modernity of the West.”

Notes on the scent:

The scent is a floral, solar woody theme. The permanent exchange between flowers and wood is what gives the fragrance such captivating resonance. The first notes of orange blossom set the tone for Mediterranean petals and the heart is amplified by the most sumptuous quality of jasmines - absolutes of jasmine grandiflorum and sambac – the fragrance enriches its sensuality with the gentle shading of a very pure patchouli heart.”

The tone of the white flower bouquet is filled by a cedar woody accord, which gives the floral notes a new density finishing with addictive notes from rose honey.

Bottle design:

Before we smell any scent, we tend to judge by the bottle, so Saab enlisted designer Sylvie de France, to create a luxurious bottle in the great perfumery tradition. The transparency and luminosity of heavy glass, cut like crystal in a prism. Sharpened by the designer’s high standards and his desire for absolute brilliance, the glasswork was pushed to the extremes of precision to create an object of light that reflects all of Elie Saab’s elegance.

Images courtesy of Stratégies International