A new scent - Beyoncé Heat Rush


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09 May 2011

Beyoncé, acclaimed actress and stunning role model, has launched her new fragrance Beyoncé Heat Rush, which follows her first scent Beyoncé Heat. The new perfume was formulated to provide notes of shine, sparkle and excitement the moment it touches the skin. "I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It's feminine and sexy, fresh and beautiful," says Beyoncé.
Surrounded by a luminous fragrant aura, the woman who wears it feels instantly effervescent and alive. Sensual and bright, the scent lights up a room just as Beyoncé captivates with her presence.

“This fragrance is inspired by the bright and subtle sensuality that transcends every aspect of Beyoncé’s life,” says Steve Mormoris, Senior Vice President of Marketing, Coty Beauty.
Beyoncé Heat Rush instantly captures attention with sparkling top notes of passion fruit, blood orange and Brazilian cherry. The heart of the fragrance embodies Beyoncé’s ultra-feminine side. A delicate floral bouquet is built upon a carefully blended combination of Yellow Tiger Orchid, Mango Blossom and Orange Hibiscus.
Subtle and alluring, the unforgettable base engages with hints of teak wood, honey amber and a musk accord that is inspired by the sunsets in Brazil.
“The key to this fragrance is that is it is luminous and vibrant with a dewy delicacy at the same time,” says Perfumer Honorine Blanc of the fragrance house Firmenich. “It captures Beyoncé 's bright sensuality; it’s young, fresh, joyful.”

Beyoncé Heat Rush is presented in a sophisticated and dazzling bright orange flacon. The shapely, feminine base narrows to an elegant gold top with “Heat” emblazoned on its center. The fragrance itself is a golden hue that mimics the brilliant color of the sun. This theme is continued throughout the outer packaging accompanied by warm-toned accents.

Beyoncé Heat Rush is available in a 100 ml flacon at a price of about $65.