Bottega Veneta supports composer Tan Dun, cultural ambassador of the World Expo, for his world premiere.


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28 July 2010

Bottega Veneta have announced that they will be presenting the world premiere of a concert by Tan Dun, Chinese composer and conductor, and Oscar prizewinner. The concert will be held during World Expo 2010 in Shanghai.
Tan's “Martial Arts Trilogy” will be performed by the Shanghai Philharmonic Orchestra, with the China Youth Symphony Orchestra and the Shanghai Opera Chorus, on 7 August 2010. Location for the event will be the new Shanghai Cultural Centre for Expo 2010, an evocative auditorium with 18,000 seats, built specially for the Expo on the north bank of river Huangpu.

For Tan, the event is an opportunity to promote young creative talents, and to encourage the next generation of musicians, artists and designers. Some of the young musicians performing include Italian cellist Amedeo Cicchese, Japanese violinist Ryu Goto, Chinese virtuoso of the gugin, a traditional insturment Lu Xiaozi, and Chinese-American pianist Sum Jiayi.

Tomas Maier, Creative Director at Bottega Veneta, says that the Expo 2010 concert project is a result of the company's commitment to supporting new talent all over the world.
“It is a great pleasure to help young designers and artists reach the public at large, but also a great responsibility," said Maier. "This is why we have developed a crafts school programme at the Leatherware School in Vicenza, and also sponsored a design competition for students at Tokyo University. In the same way, we are honoured to be able to contribute to this concert with Tan Dun and the young musicians who will be performing in Shanghai".

Tan said, "Working with young people to promote creativity is a value that I share with Bottega Veneta, something in which I believe implicitly. Both myself and the Italian luxury company are committed to supporting the new generation of artists, designers and creative individuals, and we both share the same quest for highest quality and a consistent approach to our ideals.”

The “Martial Arts Trilogy” includes parts of Tan's most familiar works, such as "Crouching Tiger, Hidden Dragon” for which he received an Oscar, "Hero" and "The Banquet." The trilogy is a combination of Chinese philosophy, culture, and the history of martial arts, in a series of concertos, for cello and Erhu from "Crouching Tiger, Hidden Dragon", for violin and Guqin in "Hero", and for piano and choir from "The Banquet". The concert includes the projection of clips from the three films, which were directed by Ang Lee, Zhang Yimou and Feng Xiaogang.

This premiere will be the most important cultural event in the six-month Shanghai Expo 2010, which has already had over 10 million visitors since its opening in May 2010.

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