MiArt is a contemporary art fair running in Milan, Italy, from 26 to 29 March. Champagne maison Perrier-Jouët will be offering an exclusive aesthetic experience at this event, with its Perrier-Jouët Vip Lounge, where visitors, collectors and gallery owners can enjoy the sophisticated taste of champagne in a refined setting, amongst works by Swedish artist Barbro Andersson.
The Maison, founded in 1811 in Epernay, in the heart of Champagne, has always been close to contemporary art. In 1902, Emile Gallé, a master glass craftsman working in the Art Nouveau style, created the famous anenome-decorated Cuvée Belle Epoque bottle which still today remains a true masterpiece of timeless fascination.
The original is conserved at the Maison's head offices in Epernay, where there is also one of the largest private collections of Art Nouveau, by many of the masters of this art movement, such as Gallé, Majorelle, Rodin, Daum, Lalique, Massier, Barrias, Willette and Guimard. The Maison's commitment to art now includes a book, titled "The Art of Vintage. An aesthetic Odyssey through 20 vintage Perrier-Jouët Champagnes." This includes photography by Makiko Takehara, who interpreted the unique bouquet and taste of each vintage, conveying something of the emotions expressed by the ineffable perlage of fine champagne.